Saturday, March 31, 2007

Ambi Pur

adMad Trivia
The winner for the day is Anish. Congrats, and to all those who got their answers correct.

Friday, March 30, 2007


adMad Trivia
The lucky winner is Sandeep Pai. Congrats man and to all those who got their answers correct.

adMad Trivia #25
This brand introduced an electrical diffuser in the early nineties and set a new industry standard in home fragrances. Now a worldwide brand, they have had success with innovative fragrance systems in cars and bathrooms. They have a sub-product called 3volution, consisting of three constantly rotating fragrances, meaning an always noticeable pleasant scent. The brand is owned by Sara Lee nowadays. Just name it.

Post you answer as a comment.
Have a nice day!

Thursday, March 29, 2007

Sharp Calculator

adMad Trivia
So Sharp it was. And today's lucky winner is Glenn Suares. Congrats and to all those who got their answers correct.

adMad Trivia #24
Their first office was at Herzogenaurach near Nuremberg. Apart from their main business, they have perfumery and personal care products range manufactured by Coty, Inc. under license worldwide. In 2003, they filed a lawsuit in the British court challenging Fitness World Trading's use of a two-stripe motif similar to their logo. There was a German movie called "1954 - The 'Miracle of Bern' where Germany has a competitive advantage due to this brand's product. They also have a golf accessories range called "Taylormade". Name this iconic brand.

Post your answer as a comment.
Have a nice day. :-)

Wednesday, March 28, 2007


So Powerful!

adMad Trivia
Yup, the answer is Duracell. The lucky winner this time is Div. Congrats there and to all those who got their answers correct.

adMad Trivia #23
This brand takes its name from one of the founder Tokuji Hayakawa's first inventions, a mechanical pencil. After the pencil business was destroyed by the Great Kanto earthquake in 1923, the company relocated to Osaka and started designing the first Japanese radio sets. Recent products include the ViewCam, the Ultra-Lite notebook PC, the Zaurus personal digital assistant, Sidekick 3, and the Aquos flat screen television. Name this famous brand who has a significant EPL association too.

Post your answer as a comment here.
Have a nice day. :-)

Tuesday, March 27, 2007

Tide Stain Removal Pen

adMad Trivia
So the answer is Tide. And today's lucky winner is Ramesh Babu. Congrats man and to all those who got their answers correct. Keep the spirit going :-)

adMad Trivia #22
This brand is now a P & G brand but it had come into being via the partnership of scientist Samuel Ruben and businessman P.R. Mallory, who met in the 1920s. Now their products come in many sizes, such as AAA, AA, C, D, and J. Their two mainbrands are "Coppertop" and "Ultra". The brand appeared in The Matrix, when Morpheus used one to explain to Neo that humans are being used as a power supply. The term "copper top" was used there as a somewhat derogatory reference to humans plugged into the Matrix. Just name this brand.

Post your answer as a comment.
Have a nice day :-)

Monday, March 26, 2007

Harry's Bread

Too soft that you would fall asleep on it :p

adMad Trivia

adMad Trivia #21
This brand is recognized for its distinctive orange-and-yellow bullseye logo. When it was introduced it was touted as "America's Washday Favorite." The potential of dodecyl benzene, the basis for the product, was confirmed in 1948 through strategic scientific and business consulting activities for the petroleum company Chevron. In Mexico and most of Latin America, it is sold under the brand name Ace. Other than the name, the packaging and bullseye logo are also similar. The brand also runs a couple of sites such as and Just name the brand.

Post your answer as a comment. Please note that comment moderation is enabled in comments.

Have a nice day.. :-)

Sunday, March 25, 2007

Budweiser Beer

Have a look at this awesome Budweiser frog ads compilation !!We're sure u gonna love this one.

Here's more info on the Budweiser frogs. The Budweiser Frogs named "Bud", "Weis", and "Er", began appearing in American television commercials for Budweiser Beer during Super Bowl XXIX. They are part of one of the most well-known international alcohol advertising campaigns ever. They were created by Greg Gorman, the long-time brand manager for Budweiser. The commercial was directed by Tom DeCerchio, the director of Celtic Pride. The commercial is been listed among the best Super Bowl advertisements in history.

After the initial ads generated great interest, new creatures began making appearances in the swamp. Beginning at Super Bowl XXXII, two wisecracking chameleons who spoke with Brooklyn accents made their debut. Louie was irritated by the frogs' incessant croaking, and jealous of their success, while Frankie was his more rational, even-tempered friend. Frankie apparently socialized with the frogs and was puzzled by Louie's animosity towards them.

Later installments in the series documented Louie's enlisting the assistance of an inept ferret hit man to do away with the frogs by attempting to electrocute them. Louie briefly replaced Weis in the Bud-Weis-Er cheer, but the other frogs revealed to Louie that they could speak with a complete vocabulary and that they knew all along about his plot against them !!!
In The Simpsons episode "The Springfield Files", the advertising campaign is satirized. The three frogs get to say their names twice, but after the second "Weis", before "Er" can say his name, a giant alligator emerges from the swamp and eats them all in one bite, after which he proudly exclaims: "Coors!"

Let us know how you liked these ads and the funda at in the comments section or at

Saturday, March 24, 2007

Absolut Vodka

Absolut released this ad on a valentines day.

adMad Trivia
The answer is Absolut! Today's winner is Reb.
Btw there is something worth mentioning about our winner for the day ,Reb. Lemme quote his own words. "Being born in the village of Åhus the answer is way too easy for me, I also worked at the plant where it's fabricated :)". Awesome man! Thanks for taking part in the adMad trivia and do join us for the days to come too. :-)Btw did you use to get any free samples while you were there in the Absolut factory ?? ;-)))

Congrats there, and to all those who got their answers correct.adMad Trivia will resume on Monday

Have a nice weekend!

Friday, March 23, 2007


Simple one..

adMad Trivia
The winner for the trivia is Anish. Congrats man and to all those who got their answer correct. Keep the spirit going. :-)

adMad Trivia #20
This brand was introduced in 1879 by the entrepreneur Lars Olsson Smith and is produced at their facilities near Åhus, Scania in southern Sweden.The largest export market is the United States where close to 73 million litres were sold in 2003. The name "............... Renat Brännvin" was introduced by Smith to market his much improved product. Much of their fame is due to its long-running advertising campaign, created by advertising agency TBWA. Having started around 1980 with photographer Steven Bronstein, and with more than 1500 ads, the ad campaign is the longest running ever. What brand are we talking about?

Post your answer as a comment. Have a nice day :-)

adMad Update

Hitting a high
It’s been just eight weeks that we launched the new adMad but we have already crossed 10,000 hits. Thanks guys for all the support you have been giving us and we are expecting the same or even more to continue. Do keep visiting adMad to view the daily ads and do attempt the trivia question for the day whilst you are here and browse the repository we have here. And of course, do spread the word around. Send in your suggestions to We are all ears to hear you. :-)

We got a lot of ads send in to us by various people. Ramya, Devadas, Royster, to name a few. We have posted some of those in adMad and the remaining will follow suite. Thanks to you guys. Keep sending more to :-)

How do we select the winner?
Anish was curious to know about how we decide on the winner of a trivia. So lemme share with you guys how we are doing it @ adMad. :-)

Initially we thought of posting the names of all those who got their answers correct. But then, when we thought about the blog becoming famous and subsequently leading to a deluge of correct answers (agreed, we aimed high :p), we envisaged a practical difficulty in writing the names of all the winners. So we decided to have only one winner for a particular trivia right from day one.

Now how do we select that one lucky person? As you all know it’s pretty out-dated a technique to decide on the winner through a lucky dip and all; what we do is something like this.

We write the names of all those who get their answer correct in an excel sheet and give the names a number starting from one. Then we use the Rand () function in excel to generate a random number. As you know, this function gives a decimal value between zero and one. The first digit after the decimal shall decide the winner if the winner count is less than 10 and the first two digits if the winner count is less than 100 and so on. It hardly takes two minutes time, is simple and is scalable and so did we adhere to it! :p

Only the first value generated by the rand function is taken into consideration for deciding the winner. We go for a refresh of Rand () function in situations like, there are only 4 correct answers and the first digit after decimal is greater than 4, occur.

To give you an example, if these four get their answers correct,
1. Anish
2. Glenn
3. Suresh
4. Div

And if Rand () = 0.31562, then the winner would be 3, i.e. Suresh.

That’s all guys and we hope that adMad keeps rocking and hits more highs in its onward course...

Thursday, March 22, 2007


Great concept!

adMad Trivia
So the correct answer is Siemens. And today's winner is Glenn Suares. Congrats sir and to all those who got their answers correct.

adMad Trivia #19
This band has a sub-brand Toughbook for laptop computers. In the past, due to its imitation tactics, the parent company of this brand, has been ridiculed in Japan as "Maneshita" ("mane" means imitation in Japanese). Their avionics division is the world's leading supplier of In-Flight Entertainment (IFE) and communication systems. They are involved with F1 in a big way too and in fact Hiro Matsushita, grandson of the company founder, is a former race car driver. Just name the brand.

Post your answers as a comment. Please note that comment moderation is enabled so that your answer remains copyrighted.
Have a nice day :-)

Wednesday, March 21, 2007


Nice ad! Any guesses as to what this ad is trying to convey?

adMad Trivia
So Vicks was it. Amruthanjan being the local rival. We got 7 correct answers today and the luncky winner is Anjana. Congrats lady and to all those who got their answer correct. Keep the spirit going.

adMad Trivia #18
In 1848, this company built the first long-distance telegraph line in Europe, spanning 500 km from Berlin to Frankfurt am Main. In 1881, an AC Alternator invented by the company, driven by a watermill, was used to power the world's first electric street lighting in the town of Godalming, United Kingdom. The company continued to grow and diversified into electric trains and light bulbs. During WW II they had many factories in and around famous extermination camps such as Auschwitz. Here's a big clue - Recently, in 2004, they took over the mantle of official Formula One timekeeper, replacing TAG Heuer. Just name the company.

Post your answer as a comment. Mention the blog url/homepage of urs, if u have any.

Have a nice day.

Tuesday, March 20, 2007


Apple, Think different.

adMad Trivia
The battle was between Apple corps set up by Beatles & Apple computers set up by Steve Jobbs. In 2003 Apple set up the ITunes music store and in a way violated the 1981 deal :-). More can be found here. Todays winner is Sandeep Pai. Congrats man and to all those who got their answers correct.

adMad Trivia #17
This brand was created in the 1880s by Lunsford Richardson, a Selma, North Carolina pharmacist. Its inactive ingrediants are Cedarleaf oil, nutmeg oil, special petrolatum, thymol, turpentine oil etc. It is really popular even in India too but has a strong and cheaper local rival. "Ecstasy drug" users, often concentrate the vapors of this brand to heighten the effects of ecstasy, causing harmful results to the upper respiratory tract. Name the brand.

Post you answer as a comment. Comment moderation makes your answer copyrighted.

Have a nice day!

Monday, March 19, 2007

Fresh Catch

This ad was released for a restaurant in Mumbai, symbolizing the freshness of the sea food they serve!

adMad Trivia

adMad Trivia #16
In 1968 a really famous Music Band set up a Recording company to manage their creative affairs. Later in 1977, a fan of the band, set up his own company with a friend & named it by the same name as the recording company. A band member objected and a legal battle started. Finally, they reached a deal in 1981 that each company will stick to their respective businesses which were different. This was ok till 2003 when the fan's company now much bigger, got into the "music business" in a manner of speaking. Another legal battle ensued, and ended only in Feb 2007. Which brand name are we talking about, and name the band too if you can. This is very guessable :-)

Post your answer as a comment here. Please note that we have enabled comment moderation so that your answer would be sealed! :p

Have a nice day and Happy New Year to Karnatakites, Andhrites and Marathas! :-)

Sunday, March 18, 2007

Pasta Villa

Whattay! Was amazed by the thinking that had gone behind this ;-))

Saturday, March 17, 2007


Just that the McD logo is incorporated into the skiing skates!

adMad Trivia
So, the answer is McDonalds. We got an awesome response this time and a lot of correct answers too! And the winner is Ramesh Babu. Congrats sir, and to all those who got their answers correct.. Keep the spirit going :-)

Guys do let us know your valuable suggestions/feedback on adMad. Send in your bouquets and brickbats to or post it as a comment.

Have a nice weekend.

Friday, March 16, 2007

Air France

The tagline says, "Flying cheaply doesnt have to mean flying badly". Have a look at other Air France ads posted in adMad by clicking here.

adMad Trivia
So Air France it is! We got a lot of correct answers today. And the lucky winner is Div. Congrats there! Also to all those who got their answers correct.

adMad Trivia #15
Franchises of this brand are found in 120 countries and territories around the world and serve nearly 54 million customers each day. The company also operates other restaurant brands, such as Piles Café and Boston Market, and has a minority stake in Pret a Manger. This is the largest private operator of playgrounds in the U.S., as well as the single largest purchaser of beef, pork, potatoes, and apples in the world. Thomas Friedman observed that no country with this brand's presence there had gone to war with another one with it. Name this iconic but often controversial brand.

Post your answers as a comment. Comment moderation enables your answer to be copyrighted! :p

All the best!

Thursday, March 15, 2007


Protects your hair, like a bubble wrap!

adMad Trivia
The name of the brand was Parachute. Congrats DD. You are the winner this time. Congrats to all those who got their answer correct. Keep the wheels rolling ;-)

adMad Trivia #14
This Airline is part of the SkyTeam Alliance with Aeroflot, Delta Air Lines, Aeroméxico, Korean Air, Czech Airlines, Alitalia, Northwest Airlines and Continental Airlines. It moved its operations to Casablanca, Morocco during the WW II and was featured prominently in the film Casablanca. In 1976, one of their flights was hijacked and the incident ended with the famous Entebbe operation where Israeli agents stormed the plane and rescued the passengers. Which company are we talking about?

Post your answer as a comment here. Since comment moderation is enabled, others wont get to see your answer. In case you have a blog or a homepage, please mention it along with the answer..

Have a nice day :-)

Wednesday, March 14, 2007


The tagline says, "Sharper than you think. The WMF Grand Gourmet knife with Damasteel blade." I wont say that the ad is that great but then it makes the reader drive home the point.

adMad Trivia
Today's winner is Glenn Suares. Congrats man for making it the second time, and to all those who got the answer correct. Keep the spirit going and do spread the word of adMad around...

adMad Trivia #13
There are two brand extensions for this brand. One called Advansed which has a fruity fragrance as some customers didn’t like the original brand’s smell and the other one is Sampoorna – with a blend of Hibiscus and Almonds. It is one of India’s 100 most trusted brands and also the largest brand in the world in its product category. Just name this brand.

Post your answer as a comment. Since comment moderation is enabled, your answer remains copyrighted... :p

Tuesday, March 13, 2007

Les Echos

The tagline says,
Understand the economy,
Understand the world

Intelligently correlated two things that happened in the mentioned year. To view other ads from Les Echos posted in adMad, click here.

adMad Trivia
Today's winner is Gokul. Congrats man and for all those who got their answer correct. Keep it up...

adMad Trivia #12
In 1853, Daniel Straub, a miller from Geislingen, joined forces with the Schweizer Brothers to form the "Metallwarenfabrik Straub & Schweizer" in Geislingen. The company was renamed "Straub & Sohn" (Straub & Son). 1880 saw the merger between Straub & Sohn and "Ritter & Co.", Esslingen, to form a public limited company under the name of Württembergische Metallwarenfabrik. Currently, the company is one the world’s largest tableware and kitchenware manufacturers. Which company are we talking about?

Post your answers as a comment. Please mention your blog/homepage URL so that we can link you there.

Monday, March 12, 2007


Stunning creativity!

adMad Trivia

adMad Trivia #11
This newspaper can be considered the French counterpart of the Wall Street Journal and Financial Times. The paper initially appeared under the auspices of textile traders Robert Schreiber and associate Albert Aronson and became a weekly in 1913. It was owned by different groups including James Goldsmith at one time. It is currently owned by London-based Pearson group, owner of the Financial Times and Penguin Books among other publishing interests who acquired it in 1989. Name this leading French newspaper.

Post your answer as a comment to this post.

Sunday, March 11, 2007


The ad is that of Samsung's Slim TV.

adMad Trivia

And the winner is Accidental Diva. Congrats to all those who got their answers correct. Keep the spirit going...

We plan to have the trivia on weekdays. Do visit adMad tomorrow, for the next round of trivia.

Saturday, March 10, 2007


A touching ad with a message. This was made for UNICEF Turkey as a plea to educate girls.

adMad Trivia

The winner is Praneeth. Good one again man. Second one here :-). Congrats also to everyone else who got their answers right.

adMad Trivia #10
This company's construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia in September 1993 and the Burj Dubai in 2004. It is the world's largest manufacturer of DRAM chips, refrigerators, flash memory, optical storage drives. It owns the soccer team, Suwon Bluewings. Here's the giveaway clue if you are into EPL. It signed the second biggest sponsorship deal in English football history with Chelsea with a five-year deal estimated to be worth £50 million. Name the company. Post your answers as a comment to this.

PS: Have added the actual "Driving Instinct" ad video in the previous question. Do check it out too...

Friday, March 09, 2007

Pirelli Tyres

The hand indicates the grip of the tyre!

adMad Trivia

Yes Pirelli it is! And the "interesting" part is the Pirelli calendar! As a special treat to you all, here is the "Driving Instinct Ad featuring Sharon Stone which we were talkin about.

Today's winner is, Vinod. Not sure if he is a fan of Sharon Stone or the Pirelli Calendar but he's got it:-)) .Congrats to all others who got correct answers too.. :-)

adMad Trivia #9
This organization was awarded the Nobel Prize in 1965 and Prince of Asturias Award of Concord in 2006. In the United States, Canada and some other countries, it is known for its "Trick-Or-Treat" program in which children collect money instead of candy from the houses they trick-or-treat at Halloween. Which organization are we talking about?

You may enter your answer as a comment to this post. Since comment moderation is enabled, no one can see your answer. :-)

Thursday, March 08, 2007


Heinz Spiderman Pasta! Well, rest you can figure out from the ad itself :-)

adMad Trivia

The founder is Henry John Heinz and the company is Heinz! Congrats Anish, the day is yours! We got many correct answers today. Thanks everyone who posted their answers! Keep the spirit going :-)

adMad Trivia #8
Sharon Stone featured in a series of commericals for this brand titled "DRIVING INSTINCT". The brand also has given us probably the most "interesting" means of keeping track of the months of an year ;-). What is the brand?

Wednesday, March 07, 2007


The tagline says,
Made with only natural ingredients
Blended to perfection
Roasted for 17 hours
Then filled with coffee

We misinterpret it to be nescafe, but then it turns out to be the bottle made by Glasspac. A different kind of advertising tactic in which one tends to remember the ad/product because of the mistake he has committed in identifying it. "Learn by mistake" isnt it? :-)

adMad Trivia

So the correct answer of adMad Trivia #6 is Glasspac and today's winner is, Glenn Suares. Others who got their answers correct, congrats! :-)

adMad Trivia #7
The company was initially named the Anchor Pickle and Vinegar Works, and was run by this person and his partner LC Noble. Later the name was changed to the founder's surname by which the company is known now. Here is the giveaway clue: The company's famous slogan, "57 Varieties", was chosen in 1892 after he saw an advertisement for "21 varieties of shoes" in an elevated train in NY. His grandson's widow's second husband almost became the President of the United states. Name the founder and the company.

Tuesday, March 06, 2007


The tagline says, together we can save the whale. And the hands form the shape of the tail fin of a whale.

adMad Trivia

As most of you guessed, the correct answer to Trivia #5 is WWF! And todays winner is Anish. Those who got the answers correct, congrats! Keep posting your answers to adMad trivia.

adMad Trivia #6
In their advertising campaigns they use brands such as Nescafe, Gleneagles and Carlsberg and you might just mistake their ads for those of one of these products. About their product they claim the following "It is 25% lighter than its predecessor, and considerably stronger. Yet, it can be shaped, etched, enamelled, coloured and decorated in an almost infinite number of ways. It is also odourless, chemically inert and 100% recyclable - while remaining cost-effective." Which brand are we talking about? Atleast can you say what do they make?

Monday, March 05, 2007

Now you know why they are controversial, eh? And by the way, for the first time we have a video ad on adMad.

Yes, the answer is and unfortunately none got it right this time.

GoDaddy is an Internet domain registrar and web hosting company, which also sells e-business related software and services. Known for their controversial ads, they have increased traffic to their site after each controversy. This was voted the 'second most recalled campaign in this year’. If you are interested to see a few more of their campaigns do check out their ad link above this post.

adMad Trivia #5

This organization was formed and registered as a charitable trust on 11 September 1961, in Morges Switzerland and is known mostly by its acronym. It was an initiative of Julian Huxley and Max Nicholson, who had thirty years experience of linking progressive intellectuals with big business interests through the Political and Economic Planning think tank, with the businessman Victor Stolan, the naturalist Peter Scott and the advertising executive Guy Mountfort. Unfortunately I’d say, for a whole lot of the current generation, their acronym stands for something totally different from what this organization is into. Name this organization who actually had to fight a law suit to remedy this situation. Enough clues there I suppose.

Please use the comments section to answer this question.

Also do mail us your valuable suggestions at

Sunday, March 04, 2007

Alka Seltzer

Revenge of the lobster, eh? Scary prospect isn't it? Alka Seltzer to the rescue. Yes, the answer to adMad Trivia #3 is Alka Seltzer. This is a brand name owned by the German Bayer Corporation for a line of medications sold over the counter and taken by means of rapidly dissolving tablets that form an effervescent solution in water. Its most famous ad "I can't believe I ate the whole thing" ad was reintroduced with Peter Boyle, apparently "in character" as Frank Barone from Everybody Loves Raymond.

Today's winner is Praneeth.

Now for today's question.

adMad Trivia #4
This often controversial company was founded by Bob Parsons and was called Jomax Technologies earlier. They seem to use controversal advertising as a method to attract traffic to their site. Candice Michelle appeared in its 2006 Super Bowl advertisement . Approval of the advertisement was tough to achieve, with 13 versions getting rejected. The final 14th version had been edited a lot before getting approval. This year they purchased advertising for the 2007 Superbowl and two ads were rejected by CBS for content. It was announced on January 29th that the third ad was been approved to air, featuring Ms. Michelle being sprayed with champagne with the Orange County Choppers crew and IndyCar driver Danica Patrick in a "marketing department meeting". Name this company.

Saturday, March 03, 2007


Great photography! The tagline says, 'connect anywhere in Mexico'. The ad was released to market WAN incorporated note books in Mexico. The address bar of a browser floats in the lake, which explains the 'connect any where' part! But i guess its quite difficult to understand wt the ad is trying to convey.

First of all thanks a lot for your overwhelming response to our new format and design. We have seen the number of hits skyrocketing in the last couple of days and this is really encouraging for us. Hope you do visit us everyday for your daily dose of trivia and amazing ads. And do spread the word too... ;-)

Answer to adMad Trivia #2 was Sony VAIO. We had received several correct answers for the same and today's winner is Ravi Ananthan. Well done, sir!

Here is our next question.

adMad Trivia #3
This brand was created by Mikey Wiseman as a remedy for headache, indigestion and hangover. The components include acetylsalicylic acid, baking soda and citric acid, designed to treat pain and simultaneously neutralize excess stomach acid. In their ads they used catch phrases such as "I can't believe I ate the whole thing!", "Mamma mia, that's-a spicy meatball-a!", "Try it, you'll like it!" and "Plop Plop Fizz Fizz, oh what a relief it is! Also they used "Speedy" an elf whose body itself was one of these tablets and another, his hat. Which brand are we talking about?

To make it easier for you guys, please just put ur answers as comments to the post- Just the answer and your name will do; and ur blog link if u want us to link that. As we have enabled comment moderation, others cannot see ur answer. :-)

Friday, March 02, 2007

Chupa Chups

The tagline says “It’s the end of the world without it”. Have a look at other Chupa chups ads posted in this blog by clicking on the link adjacent to the label, ‘Brand’.

Answer to adMad Trivia #1
The name was Chupa Chups.

The actual song was,

Chupa un dulce caramelo,
Chupa chupa chupa un Chups
Que es redondo y dura mucho
Chupa chupa chupa un Chups

Un palito lo sostiene
Para no mancharte tu
Si quieres llenar tu boca,
Chupa chupa chupa un Chups

And the winner is,
> Santosh Bingi

adMad Trivia #2
This sub-brand name stands for ‘Video Audio Integrated Operations’. The branding was done to distinguish items that encompassed the use of consumer audio and video, as well as being conventional computing products. What are the company and the brand?

Mail in you answers to . If you are a blogger, please mention your blog URL in the mail and we'll publish the same.

Thursday, March 01, 2007

adMad – Reloaded!!!

What's New!
You would have noticed that adMad is going through a surge of activities off late, with greater frequency and variety in postings. To add to it, flaashgordon (Brand Equity Quiz 2006 winner) has joined adMad in its efforts to take it to the next level! A big round of applause! :-)

A few words on what you can expect from the new adMad reloaded!

> A better, more vibrant template
> Handpicked print ads showcasing the best the advertising world can offer
> TV ads
> Last but not the least, we will have an excellent Brand Trivia question at the end of each post on the next ad we are putting up. You may use your guessing skills or conveniently Google the answer and mail it to We will put up the list of winners in the next post.

So to kick off this new adMad Brand Trivia Section here is the first question...

adMad Trivia #1
The very first name of this lollipop was "gol", Spanish for "goal", due to the lollipop's resemblance to a football. But Enric Bernat, the founder was not totally convinced with this name and took another name. In order to advertise their lollipops, the young entrepreneur and his colleagues created a song that was played on the radio.

English translation for the same was:-
Get something sweet to lick
Lick lick lick a ....
It's round and lasts so long
Lick lick lick a ....
It's on a stick
So you stay clean
And if you want to get a mouthful
Lick lick lick a ....

Due to the catchy chorus, young consumers were soon flocking to candy stores and sing for ".... ...." instead of the actual name. Ever aware of his market, Enric Bernat decided to go along with this involuntary change and following the philosophy of "If you can't beat them, join them", re-christened his product. What was the new name?

Mail in you answers to If you are a blogger, please mention your blog URL in the mail.

The answer and an amazing ad of the product will be posted tomorrow :-)