Weird one I thought. How would the agency have convinced the car company to put an ad like this ? Would they have said " Here's the idea, we wont show the car at all, we'll have an ugly torn poster and all that remains on it will be the Audi logo" And they would have gone " Awesome, what a amazing concept. People will certainly flock to buy our car after this!!. How much would you like to be paid for working so hard on this" ?? ;-))))
Hehehe...what do you think about this???
