Showing posts with label CPAA. Show all posts
Showing posts with label CPAA. Show all posts
Thursday, July 02, 2009
Monday, July 03, 2006
Sunday, May 14, 2006
Friday, April 21, 2006
Thursday, September 01, 2005
CPAA
contexT
Cancer Patients Aid Association (CPAA) is a charitable nongovernmental organisation working towards the Total Management of Cancer as a disease. This ad was relelased as part of their Quit Smoking campaign.
22nd September is Cancer Rose Day and their slogan is "Gift a rose... Gift a smile..."
analysiS
This ad doesn’t contain any graphics; only a simple sentence. When we read the sentence “Cancer cures Smoking”, the first reaction would be, isn't it sort of contradictory? Then we think about what the sentence actually means and find out that smoking cures cancer by killing the person himself. The strong and simple sentence with subsequent thought process enables the ad to stay long in people’s minds. Thus the sentence is powereful and it effectively conveys the idea. Sentences got power. That is why companies still have taglines.
Cancer Patients Aid Association (CPAA) is a charitable nongovernmental organisation working towards the Total Management of Cancer as a disease. This ad was relelased as part of their Quit Smoking campaign.
22nd September is Cancer Rose Day and their slogan is "Gift a rose... Gift a smile..."
analysiS
This ad doesn’t contain any graphics; only a simple sentence. When we read the sentence “Cancer cures Smoking”, the first reaction would be, isn't it sort of contradictory? Then we think about what the sentence actually means and find out that smoking cures cancer by killing the person himself. The strong and simple sentence with subsequent thought process enables the ad to stay long in people’s minds. Thus the sentence is powereful and it effectively conveys the idea. Sentences got power. That is why companies still have taglines.
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