Ariel

For sterile clothes?

Ariel

The tagline says, "Turns Guacamole back into cotton".

adMad Trivia Fortnight
Well, time for announcing the winners of the last fortnight trivia.
Shyam came top with a full-house of 10/10. Way to go man!
Anish came second with 7.5/10 points.
Deepthi and Glenn came third with 6/10 correct answers!

Congrats to the top three and to all those who got correct answers in their attempts. As we had told you, we are taking a break of a week from the trivia. The ads will continue.

Have a great week, guys!

Ariel

The tagline says, "Turns ink back into denim". Any guesses as to what this ad is trying to convey? Share it in the comments section..

This one came as a series of ads. Have look at the others by clicking on the Ariel label below.

adMad Trivia
The answer to previous trivia is Ariel. We got 6 responses and the lucky winner this time turned out to be Jincy Thomas. Congrats there, and to all those who got their answers correct. Keep the spirit going. Now, lets see what today's dose is..

FN:1, T:5
This is a British all-terrain vehicle and Multi Purpose Vehicle (MPV) manufacturer, based in Solihull, England. Originally the term referred to one specific vehicle, a pioneering civilian all-terrain utility vehicle launched on April 30, 1948 at the Amsterdam Motor Show, but was later used as a brand for several distinct models, all four-wheel drive. They have designed and manufactured a range of four-wheel drive vehicles under a succession of owners, including British Leyland, British Aerospace and BMW. Today they are a division of the Ford Motor Company, and one of the longest lived SUV brands -- the only brand which is older is the U.S. Jeep, originally trademarked by Willys-Overland Corporation. The vehicle featured majorly in the hilarious film The Gods Must Be Crazy and illustrates the love-hate relationship many owners feel with the brand.

Post your answer as a comment through "Enter Trivia Answer" link. Have a nice day guys :-)

Ariel Super Soft

Its always interesting when advertisers go creative on the hoarding itself. Would it have caused a few car accidents when drivers tried to look what exactly is wrong with the hoarding?

Ariel

Another good one from Ariel. Have a look at other Ariel ads in adMad by clicking on the label below.

adMad Trivia
The lucky winner for the day is Aditya. Congrats man and to all those who got their answers correct.

adMad Trivia #29
The name of this organization comes from Greek for forgetting. It is also an act of justice by which the supreme power in a state restores those who may have been guilty of any offence against it to the position of innocent persons. It is more than pardon, as it obliterates all legal remembrance of the offence. Peter Benenson founded the organization in 1961 and its now a non-governmental organization (NGO) comprising "a worldwide movement of people who campaign for internationally recognized human rights". Just name them.

Post your answer as a comment.
Have a nice day. :-)

Ariel

Ariel Washing Powder

Ariel

Ariel

Ariel

Ariel

Ariel Liquitabs

contexT
So Powerful?

Ariel Power Gel

contexT
Ariel is one of the world’s leading detergent brands. It is owned by Proctor & Gamble (P&G). It is the #2 laundry detergent in the world just behind P&G’s own Tide.

analysiS
Well the ad is ostentatious. Ariel with power gel is meant for power washing; powerful enough to remove even the strongest of the stains. Let’s have a closer look at the ad now. The t-shirt on the left has a stain in it (On the first look a normal user thinks that the red area is the stain). And Ariel removed it. Hey but what happened after the wash? Did Ariel remove the actual color of the t-shirt, which is blue and then converted it to a red one? Or was red the actual color and the stain was of blue color (a big stain!) and Ariel removed the entire blue stain and brought back the red color, which is an amazing job? Pretty confusing right! Well that is what I personally feel about this ad.

In terms of color selection and catchiness, it is an excellent ad. But what exactly is the ad trying to convey? Does it remove even big stains (stain is blue color)? Or does it remove the color of the cloth itself (stain is red color)? Here I find a problem. Rare situations were creativity kills itself.

But yeah since it converts the old looking shirt to a sparkling one we think that it has done a great job, But...