Friday, December 25, 2009

Deal or No Deal

Thursday, December 24, 2009

Sunday, December 20, 2009

Sony Ericsson

Sony Ericsson Jalou, the new phone designed by Dolce & Gabbana – Jealousy, glamour and desire takes centre stage for Jalou by Dolce & Gabbana. Sony Ericsson have worked in partnership with Dolce & Gabbana to bring you the latest "must have" mobile handset/fashion accessory -Jalou. Here's an ad which launched it.

The flip phone, which looks like a facet cut jewel, will come in smoky rose for its D&G edition, and will feature gold accents plated in 24 carats. There will also be a D&G Bluetooth headset with its own gold highlights to complement the handset. In addition to the external makeover, D&G will also offer exclusive photos, videos and wallpaper for buyers. The Dolce & Gabbana Jalou will also come with 3 silky rose satin bags for holding the phone, accessories or anything you like.

In keeping with the supermodel heritage, the Dolce & Gabbana Jalou will also come with some more fashionable features. Buyers will be able to use the Walk Mate step counter to measure their steps, presumably to burn off all that celery you ate for dinner last night. To check your hair before "a hot date," (Sony Ericsson's words, not ours), the Sony Ericsson Jalou D&G edition gets a mirror key, which turns the interior display into a compact mirror. Otherwise, you'll see the 2-inch, QVGA screen inside.

Thursday, December 17, 2009


Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The toys were originally designed in the 1930s in Europe and have achieved an international appeal, with an extensive subculture that supports Lego movies, games, competitions, and four Lego-themed amusement parks.

The Lego Group began in the workshop of Ole Kirk Christiansen, a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934 his company came to be called Lego. It expanded to producing plastic toys in 1940. In 1949 Lego began producing the now famous interlocking bricks, calling them "Automatic Binding Bricks". These bricks were based largely on the design of Kiddicraft Self-Locking Bricks, which were released in the United Kingdom in 1947. The company name Lego was coined by Christiansen from the Danish phrase leg godt, which means "play well". The name could also be interpreted as "I put together" and "I assemble" in Latin, though this would be a somewhat forced application of the general sense "I collect; I gather; I learn"; the word is most used in the derived sense "I read". The Lego Group's motto is kun det bedste er godt nok which means 'only the best is good enough'.

The animated ad illustrates the huge variety of things you can make out of LEGO bricks by way of a battle between a mouse which, when threatened by a cat, turns into a dog. The cat turns into a dragon and so on to a submarine and a submarine-eating kipper. Pretty cool.

Tuesday, December 15, 2009


Finnair's X'mas ad

Monday, December 14, 2009

Thursday, December 10, 2009

Saturday, December 05, 2009


Douwe Egberts

All you wanted to know about coffee ! Hmm, now let me find the coffeemaker

Thursday, December 03, 2009

Stella Artois

Another one from Stella Artois, this one with an Origami theme and highlighting Stella's initiative on recycling paper.

Wednesday, December 02, 2009

Stella Artois

Here are a few print ads from Stella Artois, the well loved Belgian beer brand who has initiated a campaign, in their words, a few small things through which they hope to make for a Better World, both socially and ecologically. The campaign was designed by "Mother London" and they've come up with a campaign vehicle that would enable Stella Artois to communicate these small steps and encourage consumers to take action themselves.Mother has developed a central idea for Stella Artois Eco: Recyclage de Luxe – the idea that you can be green and stylish at the same time. The people who believe in Recyclage de Luxe know protecting the environment is crucial but also realise it does not need to be at the detriment of elegance. Set in 1960s Europe, Recyclage de Luxe is an ode to vintage fashion and sassy sustainability.

Then in September, came their Hedge Fund campaign: stylish 1960s bankers shown with their invention, the original Hedge Fund - one that cared about growing hedges, not investing in financial deals

The above print ad is titled Aluminium, which of course they use for their cans. It’s lightweight (keeping down the environmental effect of transport), recyclable, and most importantly is tough enough to protect your Stella Artois from brewery to fridge until you can pour it in a Chalice glass to enjoy. Interestingly, they use about 50% recycled aluminium in their cans and are trying to increase this figure.

As part of an industrial recycling scheme, you can now throw your Stella Artois standard cardboard packaging into the food waste collection bin along with your garden and food waste - safe in the knowledge that it won’t release lots of strange substances into the nice compost that will be harmful to the environment.

The Stella Artois bottles are made from, on average, 75% recycled glass, above the industry standard of 71%!

The paper and cardboard point of sales material used by Stella Artois is made from 100% recycled paper.Their corrugated packs are also made from 100% recycled material.

Here's a video ad related to the campaign

Stella Artois

Tuesday, December 01, 2009

Monday, November 30, 2009

Sunday, November 29, 2009

Saturday, October 24, 2009

Thursday, October 22, 2009

Wednesday, October 21, 2009

Virgin Megastore

Pinocchio audio books anyone?

Thursday, October 15, 2009

Wednesday, October 14, 2009

Tuesday, October 13, 2009

Sunday, October 11, 2009

Saturday, October 10, 2009

Tuesday, September 29, 2009

1800 Tequila

Check out these ads from 1800 Tequila’s new TV campaign that was announced recently. The spots feature The Sopranos’ Michael Imperioli.

The campaign, created by Agent16, an award-winning New York-based boutique advertising agency, is the brand’s first venture into television advertising. The aggressive tone of the spots – calling out PatrĂ³n for the top position in the premium tequila category – illustrates how 1800 Tequila will assert itself as the leading brand of Silver tequila.

Monday, September 14, 2009


Real cool ad! Watch till the end. Its all about where the camera is ;-)

Friday, July 03, 2009

Drive Safe

Pretty disturbing ad. How things change in just a moment.

Thursday, July 02, 2009

Tuesday, June 30, 2009

Friday, June 26, 2009

Wednesday, June 24, 2009

Monday, June 22, 2009

Saturday, June 20, 2009

Thursday, June 18, 2009

Tuesday, June 16, 2009

Sunday, June 14, 2009

Wednesday, June 10, 2009

Monday, June 08, 2009

Saturday, June 06, 2009

Tuesday, June 02, 2009

Friday, May 29, 2009

Wednesday, May 27, 2009

Monday, May 25, 2009

Saturday, May 23, 2009

VIP Men's Magazine

Advertising Agency (Name, City, Country): MatosGrey, Sao Paulo, Brazil
Agency website:
Creative Director: Silvio Matos, Guy Costa, Leandro Castilho
Art Director: Andre Sallowicz
Copywriter: Filipe Medici
Illustrator: Burti HD
Photographer: Marcio Sallowicz