Wednesday, September 21, 2005


Bharti Tele-Ventures Limited, a part of Bharti Enterprises, is India's leading provider of telecommunications services. Bharati was the first company to manufacture push button phones in India (Beetel). The services of Bharti Tele-Ventures Limited are provided under the brand name Airtel.

Power of Words
Power of Music
Power of Cinematography
Power of Expressions
Express Yourself!

Just a few days away...

Tuesday, September 20, 2005


When it comes to creativity, there is nothing like obscenity.. Any guess as to what this ad is trying to convey?

The ad corresponds to push-up bra. The lady in the queue is wearing the product (push-up bra). The product is so effective that the lady had to stand a bit backwards to the person on her immediate front in order to make some space for her breasts which is pushed up as promised by the product.

Sunday, September 18, 2005

Colgate Palmolive Ajax

Ajax is an all-purpose cleaner by Colgate Palmolive. They say that it removes tough dirt and grease to leave surfaces sparkling clean.

The product is an all purpose cleaner. It is kept on the glass top of the table after cleaning the glass with it. The power of the product in terms of cleaning is evident from the disappearance of the glass to human eye.

Wednesday, September 14, 2005

Ariel Power Gel

Ariel is one of the world’s leading detergent brands. It is owned by Proctor & Gamble (P&G). It is the #2 laundry detergent in the world just behind P&G’s own Tide.

Well the ad is ostentatious. Ariel with power gel is meant for power washing; powerful enough to remove even the strongest of the stains. Let’s have a closer look at the ad now. The t-shirt on the left has a stain in it (On the first look a normal user thinks that the red area is the stain). And Ariel removed it. Hey but what happened after the wash? Did Ariel remove the actual color of the t-shirt, which is blue and then converted it to a red one? Or was red the actual color and the stain was of blue color (a big stain!) and Ariel removed the entire blue stain and brought back the red color, which is an amazing job? Pretty confusing right! Well that is what I personally feel about this ad.

In terms of color selection and catchiness, it is an excellent ad. But what exactly is the ad trying to convey? Does it remove even big stains (stain is blue color)? Or does it remove the color of the cloth itself (stain is red color)? Here I find a problem. Rare situations were creativity kills itself.

But yeah since it converts the old looking shirt to a sparkling one we think that it has done a great job, But...

Thursday, September 08, 2005


Pidilite is amongst the leading companies of India and its brand "Fevicol, Steelgrip, Acron, Dr. Fixit, Fevitite and M-seal" are amongst the most trusted brands of India. Fevicol ads are known for its sheer creativity. This is Fevicol's one of the famous ads. Any guess as to what is this ad trying to convey?

During a winter when the near by trees shed their leaves, the Fevicol billboard on the cage of the tree in the middle has prevented its leaves from falling. Power of fevicol eeh! Minute details like no dry leaves on the ground are taken care in the ad. Simple, it lives up to the fevicol standard ad.

By the way all the previous fevicol TV ads are available here. A contest to rank the top three fevicol ads is also there in the site! All the best!

Sunday, September 04, 2005

Toyota Express Service

Japan based Toyota Motor Corporation that manufactures cars, trucks, SUVs and other such vehicles was started in 1937. Toyota has come up with their Express Service Centers which say that it is the fastest service in the planet. So any guess on what this ad is trying to convey?

The ad has a man with spanners and some other tools having cheetah like patches in his muscle-some hand. The imitation of the fastest animal on the land reinforces the effectiveness in terms of faster and error proof service of Toyota Express Service. The firm grip on the spanners indicates the confidence of the person. Together with the tagline, “Ferociously Fast”, does everything for the ad.

Thursday, September 01, 2005


Cancer Patients Aid Association (CPAA) is a charitable nongovernmental organisation working towards the Total Management of Cancer as a disease. This ad was relelased as part of their Quit Smoking campaign.

22nd September is Cancer Rose Day and their slogan is "Gift a rose... Gift a smile..."

This ad doesn’t contain any graphics; only a simple sentence. When we read the sentence “Cancer cures Smoking”, the first reaction would be, isn't it sort of contradictory? Then we think about what the sentence actually means and find out that smoking cures cancer by killing the person himself. The strong and simple sentence with subsequent thought process enables the ad to stay long in people’s minds. Thus the sentence is powereful and it effectively conveys the idea. Sentences got power. That is why companies still have taglines.