Tuesday, July 31, 2007

Akbank



Amazing ad from Turkey. Now, that would really require a lot of co-ordination backed by a great concept. It reminds you of the Talk Talk ad

we had posted here earlier but this one is even better.Let us know what you felt about the ad, the concept,the execution etc..leave your feedback in the "Comments" section

Monday, July 30, 2007

Birra Morretti



Dont try this at home !!! ;-)


adMad Trivia Fortnight Series #3


In the last adMad Trivia Fortnight series , the winner was Abdul Quadir , but this time ..........

well............its "Abdul Quadir" once again ;-))!!! He's got a 9 out of the 10 points possible. Any victory speeches?? You can share in the comments section..

Anish & Glenn , you both just missed out by solitary point and finish second with 8 points each. Congrats to you too guys !!...Deepti comes next 7 points. Congrats to you too ma'am!!
Also congrats to everyone else who participated, do keep up the spirit in the next series

adMad trivia is taking another break for a week but meanwhile check out some great non-English ads we are going to put up this week !!!!

Sunday, July 29, 2007

Honda




Another really creative ad from Honda Civic. The choir featured is "The Hollywood Film Chorale Sound Effects Choir," later popularly known as the Honda Choir, conducted by Steve Sidwell.

Saturday, July 28, 2007

Absolut



Absolut-ly Brilliant !! Loved the concept- what if the world solves its differences this way?? !!! Also the nice and easy sounding soundtrack running thru the ad. Anyone know what language it was?? Sounded Italian to me !

adMad Trivia Fortnight Series #3


Absolut is Absolut-ly right !! The answer was Absolut and the winner Sri. Congrats to you !!!
Will announce the winners of this series of Trivia Fortnight on Monday. Have a nice weekend

Friday, July 27, 2007

Morphy Richards



Quite a leap of creativity this, should we say??? Claims Morphy Richards irons out even the Mt Everest size wrinkles :-) .Let us know what you think of the ad in the comments section.

adMad Trivia Fortnight series 3

Not too many right answers this time. Btw of course I meant Vivian Richards when I mentioned the West Indian batsman, I guess you could work out Morphy Richards pretty easily from it. Shyam is the winner for the day , congrats !!!

Here is the last question for adMad Trivia fortnight series, Let me tell you it's pretty neck to neck still, not sure who will be the winner this time


Which 7 letter brand name should be prefixed to the following sub brands ......PEPPAR (Roasted Jalapenos, Green Tomato and Dried Herbs flavor ), .....CITRON (Lemon flavor),......KURANT (Blackcurrant flavor),.....MANDRIN (Orange and mandarin flavor mix),...VANILIA (Vanilla flavor)and ....RASPBERRI (Raspberry flavor). Much of their fame is due to its long-running advertising campaign, created by advertising agency TBWA, started around 1980 with photographer Steven Bronstein

Thursday, July 26, 2007

Post-it Notes



You would not like to miss THAT reminder !!


adMad Trivia fortnight Series #3


The answer to yesterday's question was Post-It notes and the Lucky winner for the day is Sri!! Congrats to you, overconfidence is perfectly ok when you are bang on, as today :) ! Congrats also to all those others who got their answers right..Minnesota Mining and Manufaturing is by the way better known as 3M , just thought I'll make it not so direct.

Once again, for those who are new to adMad, here are the rules of adMad trivia.

* You can play this by entering your answers via "Enter Trivia Answer" section of comments below.
*The next day's ad will be the answer to the brand trivia question asked on a particular day.
*Just answer the question and we will feature your name the next day if you happen to be the "Lucky winner of the day" .
*Also each question is a part of a series called "adMad trivia fortnight" which consists of 10 questions running thru 2 weeks.
*Even if you do not win the "Winner of the day" your points are accumulated and your name will be featured here if you are one of the top 5 scorers at the end of the fortnight


Hope you got it right..

Here is the second-last question of the series 3 of adMad trivia fortnight.Very guessable actually:-


Donal ...and Charles .....formed this company on July 8th 1936 in St Mary Cray in Kent,UK and it is known by a combination of their surnames. They specialise in the manufacturing of toasters, hairdryers, electric irons, bread makers, kettles and sandwich toasters and other appliances.The philosophy of the company is to produce affordable, modern appliances for the mass market. They have a two-year guarantee which is a fundamental feature of every product that bears the name.Just name the company. (Clue: Second surname making up the name is same as arguably the best West Indian batsman ever)

(Please use the "Enter Triva Answer" link below)

Wednesday, July 25, 2007

Midday




Essential Mumbai !!!

The idea does not seem to be original, its similar to the Les Echos concept!

adMad Trivia Fortnight Series 3

Its Midday and not the dabbawallahs as Sri thought ;-) though , of course they could use the punchline too if they ever have one. The day's winner is justifiably a Mumbaiite Deepthi Nair

Sorry for missing putting the day's winner's name yesterday. Its updated there now..

Here's the question for the day..

In 1974 Arthur Fry, an employee of Minnesota Mining and Manufacturing was singing in a church choir and got frustrated that his bookmarks kept falling out of his hymnal. He used his colleague Spencer Silver's invention to solve the problem. What resulted?

Tuesday, July 24, 2007

Ducati




The Ducati Biker towering over a highway of cars !!

adMad Trivia Fortnight Series #3

The day's winner is Anish

In the Trivia Fortnight Series, after the 1st week of questions, there are 2 joint leaders - Glenn Suares and Abdul Quadir, both with 4 points each. Anish (aka TechJ aka Clemenza :-)) is just a point behind with 3 (sorry man, I cant give u points for VF coz the clues point to Wrangler specifically ). Deepthi Nair has 2 points and there are several "one"s.



Here is the next question. Short and sweet...

Whose punchline is "Delivering Mumbai" ?

Monday, July 23, 2007

Nike




Familiar somehow in concept ??? You'll know why , when you see this if you r in India....





The above Nike Cricket was a classic definitely, however it really seems to have been "inspired" from the earlier first ad at least in the basic concept.Especially how both the ads end. However, the indianization and adaptation has worked amazingly well I'd say.



adMad Trivia Fortnight Series #3

Will publish the tally tomorrow, here is the first qn for the week to continue the series

Three brothers Adriano, Marcello and Bruno .... founded Societa Scientifica Radio Brevetti ..... in Bologna in 1926. They merged with Aldo Farinelli's Turinese firm SIATA (Societa Italiana per Applicazioni Tecniche Auto-Aviatorie) with the idea of developing a small engine that could be mounted on a bicycle. The noise of the engine's short stubby exhaust was named "Cucciolo" (Italian: "little puppy"). They are a well known brand now and has enjoyed twelve World Superbike rider championships since the series' inception in 1988. Just name the company

Sunday, July 22, 2007

Zazoo




Heheh....I bet they cant use this argument in India

Saturday, July 21, 2007

Pedigree & Whiskas



Ad for a petshow organized by Petfood company Pedigree.

adMad Trivia Fortnight Series # 3


Lot of pet lovers among adMad readers i guess !!! Many right answers this time! Well done all. Today's lucky winner is Deepti Nair. Congrats ma'am !!

We will publish the tally so far on Monday !!! Have a nice weekend

Friday, July 20, 2007

Wrangler Jeans



Good way to emphasise the point of camouflage...

adMad Trivia Fortnight


Not too many right answers this time either !!!Glenn Suares, congrats - you are the lucky winner for the day!!

Here's the next one...well, there's probably only one guess if you get the product category

adMad trivia fortnight series 3, Q: 5

The brand name comes from a French phrase meaning birds feet, representing the shape of family trees. Their punch line goes " Its a Dog Thing" !!!! Oral Care, Puppy, Junior, Adult, Senior, Snacks and Treat - etc are their product categories and the brand is owned by Mars Foods now. Its the market leader in its field, just name the brand.



(Use the Enter Trivia Answer link below)

Thursday, July 19, 2007

Indian Express




adMad Trivia Fortnight


Only one person has got it right this time !!!Abdul Quadir, congrats !!As he has written, he couldnt answer last day's question due to a disruption in internet connection; but has got the only right answer this time. Guess, the question was a bit confusing. The answer I was looking for was of course "Indian Express" which was the nick-name the duo were known by around the time they won Wimbledon etc.

Here's the next one...very very guessable this time to compensate

adMad trivia fortnight series 3, Q: 4

This brand of Jeans were first made by the company called Blue Bell, who acquired it when they took over Casey Jones. They employed Bernard Lichtenstein ('Rodeo Ben'), a Polish tailor who worked closely with cowboys, to help design jeans suitable for rodeo use. Name the brand

(Use the Enter Trivia Answer link below)

Wednesday, July 18, 2007

RayBan



Hmm...mebbe they are talkin about "ice" tea, with regards to having a cooling effect.This technique is an oft used one by advertisers where the shape of the advertised product is made to look like something else with similar properties. This often requires quite clever thinking from the creative guy..

Can you remember any other such examples? Please do leave a comment in the "Comments" section


adMad Trivia fortnight Series #3


The answer to yesterday's question was Rayban and the Lucky winner for the day is Shyam!! Congrats man, and also to all those others who got their answers right..

Once again, for those who are new to adMad, here are the rules of adMad trivia.

* You can play this by entering your answers via "Enter Trivia Answer" section of comments below.
*The next day's ad will be the answer to the brand trivia question asked on a particular day.
*Just answer the question and we will feature your name the next day if you happen to be the "Lucky winner of the day" .
*Also each question is a part of a series called "adMad trivia fortnight" which consists of 10 questions running thru 2 weeks.
*Even if you do not win the "Winner of the day" your points are accumulated and your name will be featured here if you are one of the top 5 scorers at the end of the fortnight


Hope you got it

Here is the third question of the series 3 of adMad trivia fortnight :-


By what "brand name" was the best ever Indian doubles pair of Leander Paes and Mahesh Bhupati known by in their good old glory days?

(Please use the "Enter Triva Answer" link below)

Tuesday, July 17, 2007

Grundig Trimmer



That gives quite a different perspective, eh??


adMad Trivia fortnight Series #3


The answer to yesterday's question was Grundig and the winner for the day is TechJ !! Congrats man, and also to all those others who got their answers right..

For those who are new to adMad, here are the rules of adMad trivia.

* You can play this by entering your answers via "Enter Trivia Answer" section of comments below.
*The next day's ad will be the answer to the brand trivia question asked on a particular day.
*Just answer the question and we will feature your name the next day if you happen to be the "Lucky winner of the day" .
*Also each question is a part of a series called "adMad trivia fortnight" which consists of 10 questions running thru 2 weeks.
*Even if you do not win the "Winner of the day" your points are accumulated and your name will be featured here if you are one of the top 5 scorers at the end of the fortnight

Hope you got it

Here is the second question of the series 3 of adMad trivia fortnight :-


This company uses the punchline " Never Hide" and their logo carries the legend " genuine since 1937". Top Gun, the movie featuring Tom Cruise is supposed to have sold many of these products. Name the company which also presents an annual Visionary Award, which was won this year by Aaron Eckhart.

(use the "Enter Triva Answer" link below)

Monday, July 16, 2007

Land Rover


Blazing new trails.....



adMad Trivia fortnight Series #3



For those who are new to adMad, here are the rules of adMad trivia.

* You can play this by entering your answers via "Enter Trivia Answer" section of comments below.
*The next day's ad will be the answer to the brand trivia question asked on a particular day.
*Just answer the question and we will feature your name the next day if you happen to be the "Lucky winner of the day" .
*Also each question is a part of a series called "adMad trivia fortnight" which consists of 10 questions running thru 2 weeks.
*Even if you do not win the "Winner of the day" your points are accumulated and your name will be featured here if you are one of the top 5 scorers at the end of the fortnight

Hope you got it right - To kick off the series 3 of adMad trivia fortnight here is the first question:-

The history of this company starts in post war Germany when radios were subject to strict Allied control. Max ".........." had an idea, a radio without vacuum tubes is not really a radio.So he introduced the brand of radios named The Heinzelmann which is a radio kit with only one circuit, for short, medium and long wave. This became the best-seller in Germany. Currently it is one of the most well-known brands in Europe. Its recognition factor lies at a unique 98% in Germany alone.They currently use the simple punchline "Made for you” and are present in India too. Just name the brand

(use the "Enter Triva Answer" link below

Sunday, July 15, 2007

Saturday, July 14, 2007

Hansaplast Condoms



A very naughty one there !! ;-)))

Friday, July 13, 2007

Surf



I'm sure this choice for the worst ads series will be vehemently opposed by many. But well, mebbe we're tired of seeing these soppy sweet "oh so cute" children in ads. Also mebbe we did'nt find the li'l monster quixotically beating up the water puddle particularly cute.Promoting li'l bullies and general WWE style violence in kids, whatever they say , yeh Daag acchaa nahin hai!!


There were many other ads which we wanted to feature here in the "Ads we hated" series, such as the old Sachin Colgate ad, and the current Xtra Mile ad while ends with the Petrol stn assistant running after the family in space suits, shouting "Mere Liye Taare laana" ;-) etc. But then we could'nt get hold of the videos for the same. Mebbe another time.

Regular programming starts from Monday, and also your favorite adMad trivia. Do mail us at 2creativeads@gmail.com for your feedback, brickbats and suggestions

Thursday, July 12, 2007

Coca Cola




Pepsi has been featured here in the "Ads we Hate" series which we are running this week, so can Coke be left behind? Here is one awful ad from Coke. I know, there will be different opinions on this one, there are many who liked it for Aish giving it back to the eve teasers; but then again for many, it all seemed so artificial and irritating. Its just our opinion , you are entitled to have your own..Aakhir Opinion hai aapki :-)))

Wednesday, July 11, 2007

Pepsi




Pepsi has had quite many really creative and funny ads after coming to India with the Remo Fernandes, Penny Vaz , Juhi Chawla "Magic" ad. However, after a few good campaigns, this was when they seemed to have touched rock bottom with PEPSI TV. Overacting, a lame concept and repeated airing ...things which makes u hate an ad even more. This one had it all. A good example of a non-creative and rather immature ad despite a huge budget.

Any Pepsi ads you remember as being downright bad..do send to us at 2creativeads@gmail.com

Tuesday, July 10, 2007

Lux




Something was not all right with this ad. Ok, it was bold, trying another route , different from all the previous advertising for Lux etc; but then Shahrukh Khan and Lux somehow do not go with each other. What do you think? Do let us know in the comments section.

Btw here is a piece of trivia. The first Indian filmstar ever to endorse Lux was Leela Chitnis in 1936 !!!!

Monday, July 09, 2007

Fair and Handsome




First ad to kick off the "Ads we hated" week...

Well what do we say about this ad? Not only was it pretty stupid with a lame concept and had an irritating sound track, it was aired ad nauseum during quite a few cricket series between every over. I know many of u hate this one as well. Let us know eitherway in the comments section

adMad Trivia Fortnight # 2 Winners

The second adMad Trivia Fortnight series saw much more competition , and there were many who participated. However, the concept of this series is that those who are consistent in answering adMad trivia questions right are the winners here...

After 2 weeks of questions, Abdul Quadir has won this one with a perfect 9 points (there were only 9 questions this time). Congrats man. Amazing performance from you.. Now, there are 3 contenders for the Runners-up position - Anish , Deepthi Nair & Jincy Thomas; all who have ended up with 8 points each. Congrats to you too !!Glenn comes next with 5 points. Good one, man..

Taking another break from Trivia right now while we run the "Ads We Hated" series for this week.Do contribute ads for the same at 2creativeads@gmail.com

Have a nice day

Saturday, July 07, 2007

Toyota




Pretty devious monster , eh?


adMad Trivia Fortnight


That was the last question for Trivia Fortnight #2 and winner for the day is Jincy. Congrats to you. We will be announcing the winner of the 2nd trivia fortnight series on Monday...So kindly wait till we tally your scores.

We were also thinking of kicking off "Your most Hated ads" series on Monday. So please do send in your nominations for the same at 2creativeads@gmail.com !!

Friday, July 06, 2007

Mazda



What a way to park !!!! Cool, eh? Smaller cars often have a bigger appeal for city dwellers being much easier to park. The ad effectively brings out this aspect of Mazda..


Now about next week............

We were thinking of having something different for the next week. ie: The ads you absolutely hated !!! Video ads or Print ads. Send your nominations at 2creativeads@gmail.com as soon as possible and we will try to feature them here at adMad. More so if we hate those as well :-)). If its a video ad try get a Youtube link or so, else if it is a print ad send the same as an attachment...You can also have a few lines on why you hated it so much...


adMad trivia Fortnight # 2 last question

For the second time in this trivia fortnight, Anish is the lucky winner of the day's quiz.Good one there again...

On to the last question of adMad trivia fortnight# 2 now

A current affairs business news question for a change. In 2006, which company edged past General Motors Corp. to become the world’s biggest automaker by sales volume in 2006?

Answer the question using the Answer Trivia Question link

Thursday, July 05, 2007

Skoda Fabia



The yummiest car ever made!!!

adMad Trivia Fortnight #2
Was a bit tough I guess. But still then Czechoslovakia would have been an enormous clue for getting Skoda I'm sure. Congrats to all who got their answers right. The lucky winner for the day is Deepthi Nair. Special Congrats to you!

Now, the question for the day, with 2 more questions to go in this series of Trivia Fortnight. Not so tough actually, there's one good work-outable clue within the question itself.

The name of this Hiroshima based company is the same as the Avestan language name for an exalted divinity of ancient proto-Indo-Iranian religion that was subsequently declared by Zarathustra (Zoroaster) to be the one uncreated creator of all. The founder Jujiro Matsuda, who was interested in spirituality, and chose to rename it in honor of both his family and the Zoroastrians. Currently it is a part of the Ford group. Just name the company.

Wednesday, July 04, 2007

Ford Mondeo



Tom and Jerry has been used to market a lot of kids' stuff but its the first time I'm seeing them marketing something as serious as a car. Out-of-the box thinking I guess, but in line with Ford's "SAFE" positioning.

adMad Trivia Fortnight #2
I did google thru the list of American Presidents to ensure that there was no American President named Packard, so guess we are safe in saying that (Gerald) Ford is the only possible answer to the question. The winner for the day is Gopal. Congrats to you and all those who got their answers right!

A bit of history behind that question for me btw, it was answering that question which got me to the Brand Equity Finals last year. A sponsor's plug you could say :-))

FN #2, Trivia #7
In 1894 Václav Klement, who was a bookseller by trade in Mladá Boleslav, in today's Czech Republic (which was then part of Austria-Hungary) was unable to obtain the right spare parts to repair his German bicycle. Klement returned his bicycle to the manufacturers, Seidel and Naumann, with a letter, in Czech, asking for them to carry out repairs, only to receive a reply, in German, stating: "If you would like an answer to your inquiry, you should try writing in a language we can understand." A disgusted Klement, despite not having any previous technical experience, then decided to start his own bicycle repair shop, which he and Václav Laurin opened in 1895 in Mladá Boleslav. In 1924, after running into problems and being hit by a fire, the company merged with the biggest industrial enterprise and a leading arms manufacturer in Czechoslovakia. Name this company.

Post your answer as a comment through the "Enter Trivia Answer" link. Have a great day ahead guys.. :-)

Tuesday, July 03, 2007

Opel



Hmm.. Had I known it when I wrote my exams long back. ;-)

adMad Trivia
So the answer is Opel and the lucky winner for the day is Glenn Suares. Congrats man, and to all those who got their answers correct. Now moving on to today's trivia..

FN #2, Trivia #6
Here's an easy one.. Apart from Lincoln, which car brand is also the surname of an American President?

Post your answer as a comment through the "Enter Trivia Answer" link. Have a great day ahead guys..

Monday, July 02, 2007

Campaign against Drugs



This is an ad released as part of a campaign against drugs. It conveys the point very strongly..

adMad Trivia Fortnight #2
The first week of adMad trivia fortnight #2 has seen neck-to-neck competition and there are 3 of you Anish, Shyam and Abdul in the lead right now with 4 points each. Jincy, Deepthi and Glenn are just one point behind with 3 points each. Div, Adarsh and Sandeep are the others in the fray with one point each. So guess its anybody's game still, as we go into the second week of adMad trivia Fortnight.

FN #2, Trivia #5
The company was founded on January 21, 1863 by Adam ____, and at first made household goods, and was a major maker of sewing machines. The founder died in 1895, with his company the leader in European sewing machines sales and producing over 2,000 bicycles yearly. They began making automobiles in 1899. They were acquired by General Motors in 1929 and is currently their largest European brand and with Vauxhall forms their core European business. Name this brand.

Post your answer as a comment through the "Enter Trivia Answer" link. Have a great day ahead guys..

Sunday, July 01, 2007

Coca Cola



Spanish ad with a Bollywood feel!