As gathered from the history of Nescafé, the inception occurred when Brazilian government approached Nestlé in 1930 for making quality coffee. 7 years later, Nescafé (Nestlé + Café) was born in Nestlé's Swiss laboratory and was introduced in Switzerland on the 1st of April 1938.
The ad is pretty simple and conveys the point very clearly! The tagline says, 'Nothing wakes you up as Nescafé'.
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