Nike

Nike's way too cool new campaign against AIDS. Stars Didier Drogba, Maria Sharapova, Kobe Bryant, Thierry Dusautoir , Vincent Clerc, Clément Poitrenaud , Imanol Harinordoquy, Arshavin and Fulgence Ouedraogo

The punchline goes as follows..

"There are thousands of ways to wear the laces and even more things to do with them, but there's one way to help stop the spread of HIV/AIDS in Africa: lace up! "