contexT
Ariel is one of the world’s leading detergent brands. It is owned by Proctor & Gamble (P&G). It is the #2 laundry detergent in the world just behind P&G’s own Tide.
analysiS
Well the ad is ostentatious. Ariel with power gel is meant for power washing; powerful enough to remove even the strongest of the stains. Let’s have a closer look at the ad now. The t-shirt on the left has a stain in it (On the first look a normal user thinks that the red area is the stain). And Ariel removed it. Hey but what happened after the wash? Did Ariel remove the actual color of the t-shirt, which is blue and then converted it to a red one? Or was red the actual color and the stain was of blue color (a big stain!) and Ariel removed the entire blue stain and brought back the red color, which is an amazing job? Pretty confusing right! Well that is what I personally feel about this ad.
In terms of color selection and catchiness, it is an excellent ad. But what exactly is the ad trying to convey? Does it remove even big stains (stain is blue color)? Or does it remove the color of the cloth itself (stain is red color)? Here I find a problem. Rare situations were creativity kills itself.
But yeah since it converts the old looking shirt to a sparkling one we think that it has done a great job, But...
7 comments:
brilliant..absolutely brilliant.
It's definately an interesting take on stain removal--it makes you go, oh! I see...
It catches your attention!
This is truly good advertising. Makes me glad to see that it got passed by the marketing team ;) hahahaha
The ad says it all!!!! The first pic leads you to an obviously innocous looking stain and then the second pictures makes you gasp as the true color of the shirt is revealed and you realise that the stain is the actual color of the T shirt! Brilliant! Even a rural consumer will be able to understand this simple yet powerful creative.
btw Jithu are you harvesting us poor commentors viewpoints? ;) ha ha ha
> poison
:-)
> melissa
its different, catches ur attention, bt.... see my analysis for that.. :-))
> silverine
hmmm... well difference of opinion here :-)
ha ha.. as long as an ad conveys only one idea, it cant be different for different ppl.. :-) btw i can write it along with the post, bt then wts the fun.. :-)))
@jithu: Rural advertising is a different ball game altogether. The ad will be interpreted in a different light in the rural and urban consumers mind. And therein lies the challenge :)
So if you wanna paint your beloved’s face in acrylic paint on your T-Shirt and maintain it too, remember to stay away from Ariel after that....
or is Ariel intelligent enuf to distinguish between accidents and incidents?
> silverine
as i said before, the ad is impressive.. then separate ads have to be made for rural and urban population rt (coz the ad is not only meant for rural population and is confusing for educated (urban) ppl on their second thoughts), which wud be more expensive.. bt had it been free of confusion, it v cud've done away with both urban and rural areas in the same way..
> geo
evident is the confusion.. :-)
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