contexT
Absolut ads always stand out from the rest. This one appeared in a magazine. When we see something teared off from a page of a magazine when we skim through it, naturally we will have a closer look at it. That is exactly what the company wants from the ad. "ABSOLUT FAN" implies that the ad is teared off by a fan of aboslut. Howzzat?
1 comment:
This one is interesting...it makes you think about it for a split second, and then it clicks. I like it--it's quite clever.
: )
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