Nerolac is an Indian synthetic paints manufacturing company which had become a fully owned subsidiary of Kansai Paints Company Ltd., Japan in 1999. Currently, Nerolac is the second largest coating company in India with a market share of around 20%. Their premium range super luxury emulsions for internal usage are released under the brand name Allscapes. The brand promises quick drying. So, what is this ad trying to convey?
Like many of you pointed out, this ad was simpler compared to the previous one. It basically projects the quick dry feature of the paint. The color combinations give it a catchy look. Now the presence of the doves indicates something which is so natural, which everyone prefers.
5 comments:
Well, it dried so fast...mid flight it froze...ok, not froze, but became dry and firm enough for birds to be able to pearch on them. Guess, thats what the ad meant.. Anyway, lovely colour combinations...wether it delivers the message of being quick drying, it certainly is very eye-catching
like nivedita said, it emphasises the beauty of the colour and the quick action of the paint. the birds seem to have mistaken it for a silk scarf. the elegance is understated.
the ad is pretty self-explanatory and niveditha n poison n have put in an explanation....
and i really liked the previous ad....though as somebody did point out,an ad needs to click immediately n i donno if that one served that particular purpose....
looking forward to more interesting posts here....
Divs
> nivedita
true, quick drying and soothing colors are being projected..
> poison
silk scarf, cool, a new angle to it :-) btw is elegance understated here? i mean with such color combinations?
> divya
hmm.. it is.. bt its the simplicity that i liked more.. unlike the previous ad, this one isnt much complicated..
> niki
thnx niki! :-)
Post a Comment