contexT
Cancer Patients Aid Association (CPAA) is a charitable nongovernmental organisation working towards the Total Management of Cancer as a disease. This ad was relelased as part of their Quit Smoking campaign.
22nd September is Cancer Rose Day and their slogan is "Gift a rose... Gift a smile..."
analysiS
This ad doesn’t contain any graphics; only a simple sentence. When we read the sentence “Cancer cures Smoking”, the first reaction would be, isn't it sort of contradictory? Then we think about what the sentence actually means and find out that smoking cures cancer by killing the person himself. The strong and simple sentence with subsequent thought process enables the ad to stay long in people’s minds. Thus the sentence is powereful and it effectively conveys the idea. Sentences got power. That is why companies still have taglines.
Cancer Patients Aid Association (CPAA) is a charitable nongovernmental organisation working towards the Total Management of Cancer as a disease. This ad was relelased as part of their Quit Smoking campaign.
22nd September is Cancer Rose Day and their slogan is "Gift a rose... Gift a smile..."
analysiS
This ad doesn’t contain any graphics; only a simple sentence. When we read the sentence “Cancer cures Smoking”, the first reaction would be, isn't it sort of contradictory? Then we think about what the sentence actually means and find out that smoking cures cancer by killing the person himself. The strong and simple sentence with subsequent thought process enables the ad to stay long in people’s minds. Thus the sentence is powereful and it effectively conveys the idea. Sentences got power. That is why companies still have taglines.
2 comments:
blunt.
but thts whts needed here.
> poison
yeah its not colorful, its not a pic.. :-) i put it because of the power of that sentence.. once u read it, u'll find something is different with the sentence. then u think abt it. and then comes the catch.. :-)
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