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Pidilite is amongst the leading companies of India and its brand "Fevicol, Steelgrip, Acron, Dr. Fixit, Fevitite and M-seal" are amongst the most trusted brands of India. Fevicol ads are known for its sheer creativity. This is Fevicol's one of the famous ads. Any guess as to what is this ad trying to convey?
analysiS
During a winter when the near by trees shed their leaves, the Fevicol billboard on the cage of the tree in the middle has prevented its leaves from falling. Power of fevicol eeh! Minute details like no dry leaves on the ground are taken care in the ad. Simple, it lives up to the fevicol standard ad.
By the way all the previous fevicol TV ads are available here. A contest to rank the top three fevicol ads is also there in the site! All the best!
Pidilite is amongst the leading companies of India and its brand "Fevicol, Steelgrip, Acron, Dr. Fixit, Fevitite and M-seal" are amongst the most trusted brands of India. Fevicol ads are known for its sheer creativity. This is Fevicol's one of the famous ads. Any guess as to what is this ad trying to convey?
analysiS
During a winter when the near by trees shed their leaves, the Fevicol billboard on the cage of the tree in the middle has prevented its leaves from falling. Power of fevicol eeh! Minute details like no dry leaves on the ground are taken care in the ad. Simple, it lives up to the fevicol standard ad.
By the way all the previous fevicol TV ads are available here. A contest to rank the top three fevicol ads is also there in the site! All the best!
50 comments:
First thing first. Where is your analysis of the Toyota Service ad?
Now back to the Fevicol ad.Well its autumn and the presence of the Fevicol Board has managed to keep the leaves from falling, or the leaves are sticking to the tree. Simple but effective, but this ad will go over the head of its target audience.However it will give Prasoon another shot at Cannes;)
> silverine
hmm... laziness + an upcoming exam did it.. ;-) anyways i'll update it asap..
its Prasoon who made it? I'm sorry i dont knw abt him.. where is he working?
Well Piyush has always handled Fevicol ( Prasoon is his brother, sorry for the mix up). He is with O&M. Check out his award winning ad for The Cancer Patients Aid Association! Superb. Check out http://www.liaawards.com/2002/grandprizes/2002grand.shtml
The Outdoor creative is titled :Cancer Patients Aid Association - Cowboy
=))
nice..ur networking :D
u will probably meet the makers of these ads through this blog
:)
Sorry, but comment number three was mine :)
Apologies for the anonymous comment.
analysis has been made, i see!!:)
anyways i like all fevicol ads both print and tv spots....
will be by to check out the analysis....
TC
Divs
> poison
:-)) lemme see wt i can do to take this blog to the next higher level.. :-)
> thulasi
yup yaar, i have those ads.. will definitely post it one day..
> silverine
yes i knew it.. :-) btw i guess CPAA's latest ad was made by someone else.. name i forgot..
> divya
really.. fevicol ads are height of creativity.. have a look at the link i've given at the end of that post where u can find all the previous fevicol TV ads and also download it..
Don’t you think the Fevicol ads fetch it a bit too far?
I mean, they repeatedly bombard you with such crazy stuff, that you end up not expecting any intellectual maturity for their advs.
Or else, try explaining how having a fence with a bill will prevent a tree from shedding leaves?
> geo
it is exaggerated obviously.. bt dont u remember those ads very well? thts all they want.. :-)
as a trivia, the mountain dew ads are so cliched, still the sales of dew has skyrocketed after that ad.. ppl wants things like that and ad agencies just make the same for them.. :-)
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