Friday, February 16, 2007

Revive Starch

Revive is the brand name of instant starch for clothes marketed by Marico, India. The product was launched in the year 1993.

The advertisement equates the stiffness of starched cloth to plastered hand so efficiently that people could relate to the ad and to the product quite easily. Great Work!

The tagline says, "Super Strong Starch".

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