This ends the first week of "Founders' Special" on adMad. We will restart from Monday. The picture last day was of Levi Strauss who founded the eponymous company targeting gold miners whose trouser pockets were getting torn due to heavy gold ingots. He improvised with the idea of attaching copper rivets to the pockets and thus the story began. The clue we gave, were all types of jeans. eg Boot cut, Torn,Stretch jeans, Stone wash, Acid wash (the last 2 were quite a rage in the 80's ;-) ). The Winner for the day is Murali Duggineni!! Congrats on your first win here.