Context
Japan based Toyota Motor Corporation that manufactures cars, trucks, SUVs and other such vehicles was started in 1937. Toyota has come up with their Express Service Centers which say that it is the fastest service in the planet. So any guess on what this ad is trying to convey?
Analysis
The ad has a man with spanners and some other tools having cheetah like patches in his muscle-some hand. The imitation of the fastest animal on the land reinforces the effectiveness in terms of faster and error proof service of Toyota Express Service. The firm grip on the spanners indicates the confidence of the person. Together with the tagline, “Ferociously Fast”, does everything for the ad.
Japan based Toyota Motor Corporation that manufactures cars, trucks, SUVs and other such vehicles was started in 1937. Toyota has come up with their Express Service Centers which say that it is the fastest service in the planet. So any guess on what this ad is trying to convey?
Analysis
The ad has a man with spanners and some other tools having cheetah like patches in his muscle-some hand. The imitation of the fastest animal on the land reinforces the effectiveness in terms of faster and error proof service of Toyota Express Service. The firm grip on the spanners indicates the confidence of the person. Together with the tagline, “Ferociously Fast”, does everything for the ad.
7 comments:
Quite simply the fastest service. The Cheetah is the fastest land animal.
And the service guy's hand ( his skill) is showing it's true colors ....;)
Spot on advertising I would say !!!
i agree with wht the comment b4 mine.
they cud have used the f1 pitstop angle though...
yes agreein with mr./ms. anon
they seem to have used the fact that the cheetah is the fastest animal to showcase their tagline.....wud like to read ur analysis.....
and liked the prev ad.
Divs
> divya
thts it.. :-) i guess u've read my take on this ad.. :-)
Does it mean that or does it mean the service agents are as unfriendly as a cheetah to the customers?
;_)
I mean.... just my two pence worth of lateral thinking.... In these kinds of advs, a lot many things are left to the viewer to interpret it the way he likes...
> geo
beg to differ here. when u think abt cheetah, wt comes to ur mind first? the fastest animal on earth or a monster with blood drops dripping from its mouth.. (though both are true)
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