Tuesday, April 10, 2007

DHL



The tagline says, "Locate your package in less than 3 seconds. DHL online tracking". The ad was released when they started their online tracking system.



adMad Trivia
There have been several answers like FedEx, TNT etc. But there was only one correct answer this time. And the winner is Thanu. Congrats madam. Keep the spirit going. :-)

adMad Trivia #32
This is Unilever's largest personal care brand, and has grown from a cleansing bar in the US in the 1950s to a full complement of products including shampoo, deodorant, and a skin care range, available in 80+ markets throughout the world today. The brand showed "real women" in their ads instead of "skinny supermodels" and introduced their different view on beauty through the following manifesto:

"For too long, beauty has been defined by narrow, stifling stereotypes.
You've told us it's time to change all that.
We agree.
Because we believe real beauty comes in many shapes, sizes, and ages.
It is why we started the Campaign for Real Beauty.
And why we hope you'll take part"

Also in 2006, this company started the ____ Self-Esteem Fund. The stated goal of the fund was to be "an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves. They started this program with a short film which chronicled the transformation of a model from an average looking woman to one with supermodel looks. Which brand are we talking about?

Post your answer as a comment. Please note that comment moderation is enabled. All the best and have a nice day. :-)

5 comments:

Anonymous said...

dove

cheers,
Anish
PS: i think for the previous question, most people would have given FedEx as the answer.

praneeth said...

Dove

Glenn Suares said...

Dove

Thanu said...

I know this too..

Dove.

Div said...

dove