Olympus Camera

A funny one on the zoom feature of the camera..

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Out of the 9 correct answers we got, the lucky winner turned out to be Anjana. Congrats lady and to all those who got their answers correct. Now moving on to today's dose of trivia

This Unilever brand was best known in the US for its purported whitening properties originating from its alleged ingredient “Irium”. (Irium is generally identified as sodium lauryl sulfate, an inexpensive ionic surfactant. This was a very popular brand before the mid '50s, but its makers were slow to add fluoride to its formula and hence lost out on the market share. However in India it was introduced very recently and has been positioned for children. They have pioneered the concept of a free insurance undertaken through a partnership with New India Assurance, India’s largest general insurance company. Name the brand.

Post your answer as a comment through the "Enter Trivia Answer" link. The answer will be announced tomorrow, along with an ad of the brand.