The tagline says, "Speed kills. Slow down". GM released this ad as part of an awareness campaign. A multi level flyover is effectively modified to resemble a human figure. The message is clear. Drive slowly, else get laid down in the road. Different thinking.
Got any other clues out from this ad? Share with us by commenting about it in the "Discussions" link below. Remember, post the general comments about this ad only through the "Discussions" link.
adMad Trivia
That was an easy one. As you know, the answer is GM. And the lucky winner for the day is Anish. Congrats man and to all those who got their answer correct. Keep the spirit going and do spread the word arround.. Now moving on to today's trivia.
adMad Trivia #48
This company was called DAT Motorcar Co. which was an acronym of the company's partners' surnames: Kenjiro Den, Rokuro Aoyama and Meitaro Takeuchi. Later, holding company Nippon Sangyo took it over, and the Datsun name was created in 1931 by the company for their new car model. They spelled it "Datson" to indicate its smaller size compared to their existing, larger DAT car. Later, in 1933 the last syllable of Datson was changed to "sun", because "son" also means "loss"(?) in Japanese, hence the name "Datsun"(?????, Dattosan) was chosen. How do we know this company now?
(Bonus Clue: Recently in the news in India, their new project is expected to increase Tamil Nadu’s Gross Domestic Product(GDP) by Rs. 18,000 crore annually while providing 41,000 jobs.)
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3 comments:
Hmm, one look at this visual and you get the feel of an urban or rather ultra modern world. May be because of the use of the metalish blue color.
I don't know why but I got the feel as if it were some circuit board beneath the floating man (I agree with you that the flyovers have been picturized to resemble a man). So, my idea is this is the view of a man who looks at the speeding cars from above (bird's eye view)..rather than prostrate on the ground ;-)
May be I am too optimistic. But I have a question, why is the tag line in such a fine print? By the way do you think this ad is effective?
well, that cud b another way to look at it, indeed.. :-)
a tagline is usually put in an ad to strengthen the point being conveyed..
as far as the ad is concerned, i feel, the ad is effective just because of the tagline. dont think the ad wud convey the meaning w/o that.
I understand the "ultra modern world" feel ..it seems straight out of one of those sci-fi movies ..eg say the world as it looks in batman :-) And yeah, the tag line is kindof in fine print ..The man in the pic is lyin dead on the road ...guess due to the road accident caused by speeding
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