Snickers

The tagline says, "Big job to do? Get on with it". Snickers, with its rich content had been marketed most of the times as an energy provider. Probably why the ad is made like this...

adMad Trivia
So the answer to last Trivia was Snickers. We got an awesome response this time and the lucky winner is Thanu. Congrats lady and to all those who got their answers correct. Keep this spirit going.

adMad Trivia #51
In 2006, this brand made an image change. Before the change, Mumbai was overrun with hoardings that simply said, "Bye". A week later the same billboards sported the new brand image of the company. According to the VP, Corporate Marketing of the company, "The idea is just to refresh the brand, and inculcate a new '_____ spirit'. In mid 2006, this company acquired another company of its genre to become one of the top players in its sector, only to be acquired later by another company from the west. The deal is still in the news. Their ads are known for excellent creativity and simplicity. What is the brand that we are talking about.

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