Wednesday, May 02, 2007

IDBI Bank



The ad was released by IDBI bank for marketing their Educational Loans. The rupee was made similar to a book here. What do you think about this ad?

If you have noticed, we have two set of comments for each post. Share your views about this ad using the "Discussions" link. There is no comment moderation for this so as to promote a real time discussion...



adMad Trivia
So the answer was IDBI and the winner for the day is Div. Congrats and to all those who got their answers correct :-)

adMad Trivia #47
Easy one. This company was founded on Wednesday, September 16, 1908 in Flint, Michigan, as a holding company for Buick, then controlled by William C. Durant, and acquired Oldsmobile later that year. The next year, Durant brought in Cadillac, Elmore, Oakland etc. Currently they own Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall. Name the company.

Post your answer through the second link named "Trivia Answer". Comment moderation is enabled for this. All the best and have a nice day :-)

22 comments:

Vidwata said...

I think the visual is great. What I liked was no clutter in the ad. The rupees folded to look like a book is intriguing. It would make you look at it and think what's that about. But association with education loans comes after a few seconds. So I think this is a good teaser to a follow up ad. I have not followed this ad, so I do not know if it really was the teaser.

By the way, your blog looks much structured with the Trivia answer and discussion comments on separate threads. One question, why did you not announce the brand for trivia 45!

Great going and the discussion is really going to add much to your site!!

flaashgordon said...

I agree with Vidwata , there was no better way to convey the idea of an educational loan !!!Simple , yet idea conveyed perfectly...

The color scheme too matches with IDBI colours as u'd expect :-)

One question ...would u remember the brand for which ad is ? Or is it one of those examples of u remembering the ad but forgetting the advertiser??

flaashgordon said...

sorry about trivia 45 ...got missed out after the weekend break ..we will be putting it tmrw

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