Wednesday, July 04, 2007

Ford Mondeo

Tom and Jerry has been used to market a lot of kids' stuff but its the first time I'm seeing them marketing something as serious as a car. Out-of-the box thinking I guess, but in line with Ford's "SAFE" positioning.

adMad Trivia Fortnight #2
I did google thru the list of American Presidents to ensure that there was no American President named Packard, so guess we are safe in saying that (Gerald) Ford is the only possible answer to the question. The winner for the day is Gopal. Congrats to you and all those who got their answers right!

A bit of history behind that question for me btw, it was answering that question which got me to the Brand Equity Finals last year. A sponsor's plug you could say :-))

FN #2, Trivia #7
In 1894 Václav Klement, who was a bookseller by trade in Mladá Boleslav, in today's Czech Republic (which was then part of Austria-Hungary) was unable to obtain the right spare parts to repair his German bicycle. Klement returned his bicycle to the manufacturers, Seidel and Naumann, with a letter, in Czech, asking for them to carry out repairs, only to receive a reply, in German, stating: "If you would like an answer to your inquiry, you should try writing in a language we can understand." A disgusted Klement, despite not having any previous technical experience, then decided to start his own bicycle repair shop, which he and Václav Laurin opened in 1895 in Mladá Boleslav. In 1924, after running into problems and being hit by a fire, the company merged with the biggest industrial enterprise and a leading arms manufacturer in Czechoslovakia. Name this company.

Post your answer as a comment through the "Enter Trivia Answer" link. Have a great day ahead guys.. :-)

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