Something was not all right with this ad. Ok, it was bold, trying another route , different from all the previous advertising for Lux etc; but then Shahrukh Khan and Lux somehow do not go with each other. What do you think? Do let us know in the comments section.
Btw here is a piece of trivia. The first Indian filmstar ever to endorse Lux was Leela Chitnis in 1936 !!!!