Sunday, March 04, 2007

Alka Seltzer

Revenge of the lobster, eh? Scary prospect isn't it? Alka Seltzer to the rescue. Yes, the answer to adMad Trivia #3 is Alka Seltzer. This is a brand name owned by the German Bayer Corporation for a line of medications sold over the counter and taken by means of rapidly dissolving tablets that form an effervescent solution in water. Its most famous ad "I can't believe I ate the whole thing" ad was reintroduced with Peter Boyle, apparently "in character" as Frank Barone from Everybody Loves Raymond.

Today's winner is Praneeth.

Now for today's question.

adMad Trivia #4
This often controversial company was founded by Bob Parsons and was called Jomax Technologies earlier. They seem to use controversal advertising as a method to attract traffic to their site. Candice Michelle appeared in its 2006 Super Bowl advertisement . Approval of the advertisement was tough to achieve, with 13 versions getting rejected. The final 14th version had been edited a lot before getting approval. This year they purchased advertising for the 2007 Superbowl and two ads were rejected by CBS for content. It was announced on January 29th that the third ad was been approved to air, featuring Ms. Michelle being sprayed with champagne with the Orange County Choppers crew and IndyCar driver Danica Patrick in a "marketing department meeting". Name this company.

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